Priorities and implementation
We have identified three shared priorities and seven areas of focus as pillars for strategic implementation to achieve our purpose by 2031.
As a community, we are all clear about our areas of focus and our people are empowered to take decisions and shape their work around them.

TRANSFORMING LEARNING
Through providing innovative, flexible and highly accessible practice-led education, with excellent outcomes for students

CREATING IMPACT ON GLOBAL CHALLENGES
Through practice-oriented and collaborative research, knowledge exchange and education

CONSTRUCTING A LEARNING ORGANISATION AND ENQUIRING COMMUNITY
Through a culture that is creative, inclusive, nurturing, agile and outcome-focused
Strategic Implementation
Student Experience
Our purpose in Student Experience is to facilitate an excellent experience for all our students by transforming the way that we provide support – working with students and our Students’ Union as partners and co-leaders to develop a vibrant, global student community.

Research and Knowledge Exchange
Our purpose in Research and Knowledge Exchange is to create new knowledge which we and others put into action to further our University purpose.

Engagement
Our purpose in Engagement is to create collaborative advantage aligned with our integrating themes, in support of education, research and knowledge exchange, and our civic agenda whether on a local or global scale.

Education
Our purpose in Education is to implement a creative model of global education that makes a transformative difference to learners and inspires them to shape a better world.

Infrastructure that Enables Flexibility
Our purpose in developing our infrastructure, including our approach to digital, is to increase our global connectivity, flexibility and sustainability.

Growth and Diversification
Our purpose in Growth and Diversification is to develop a sustainable ‘mixed-model’ student and market base to enhance our global reputation and secure our long-term financial sustainability.

Value, Evaluation and Measurement
Our purpose in Value, Evaluation and Measurement is to ‘place value on what we value’ – clearly expressing the collaborative outcomes we aim for and achieving transparency in the contributions each member of our community can make towards those outcomes.

Our Integrating Themes
Find out more about the themes and help us to build up a picture of work around them.
Equity and improvements in health and wellbeing
Inclusive socio-economic development and enriching lives through culture
Explore our strategy
Got more to say?
We’d love to hear your feedback or any questions on the strategy at [email protected]
Download our strategy
Our plans for what we will do towards 2031 and how we will do it.